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The Cult edit ~ Delivering the Latest Beauty News
Dive deeper into your clean beauty experience by staying up to date with the latest beauty news, trends and insights from your favourite influencers and brands.
The Cult Files is your most trusted destination for online beauty news and is designed to empower and educate you to make better decisions about your health and wellness.
Here we hope to motivate you to invest in your inner beauty with knowledge, so you’re equipped with tools to make the very best choices for your body.
Cultivating your own collection of clean products is one thing, but we want to make sure you’re getting the most out of your beauty routine by using them the correct way.
Meet the change makers and innovators in clean beauty from around the world and hear the latest skincare news before anyone else.
Take a dive into these beauty articles for the dos, don’ts and priceless time savers to your daily skincare and beauty regime.
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Tell us what inspired you to start your brand? Working long hours and as brides to be - we turned to beauty and wellness supplements like collagen, probiotics and vitamins to support our busy lifestyles and beauty goals. It was during this time we were overwhelmed with choice and underwhelmed by ingredients, packaging and brand messaging. We realised the industry could do better…View Details
Foolproof self-care move? Going inwards and facing whatever comes up. Even if you end up crying like a baby for no obvious reason - to stop running away from yourself and instead turning around to observe your inner drama might be the most beautiful thing you can do for yourself.View Details
The Cultivated has uncovered the essentials you need to become a sunkissed goddess without damaging your skin. We are talking about seriously sun-kissed skin for summer: If you can’t be on a boat floating in Athens, we will bring the boat to you.View Details
Tell us what inspired youto start your brand? It was a process of ‘seeing is believing’ I taught spa therapists around the world for many years, and in any training situation, wherever you are in the world you need a massage oil. In the UK that would pretty much always be Sunflower or Grapeseed and that is why I understood why they were called Base Oils or Carrier Oils – they were the something you put the essential oils in...View Details