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Vetting the Best
Non-Toxic Skincare 

Cult Approved is our testing process & standard that guides us to source the best non-toxic beauty products in the world. Bringing you the clean beauty must haves

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The Cult Approved is a testing process and set of standards that form our framework for sourcing the finest clean beauty products in the world from the thousands on the market.

The result is a curation that is truly the best clean, non-toxic or organic skin care products you can buy in Australia.


We are a dedicated team of beauty devotees on the hunt for the clean beauty must haves from across the globe.

From the latest scientific discoveries to reinventing hundred-year-old remedies for the modern day - The Cultivated is the destination for those looking for the best skincare and beauty products in Australia.

Whether it’s a problem-solving treatment or an unheard-of oil, we pride ourselves on giving you full transparency by publishing all ingredients and reviews, and only selling the products that blow us away.


Each product we carry is vetted for performance, packaging, sustainability and all brands must avoid using the Toxic 12.

We think outside the bottle when testing so you can focus on what’s inside yours.



Our team tests and researches each product vigorously assuring it passes the Cult Approved standard before deeming it a beauty essential—that is, a hero worthy of our kit and yours.

Approved products then assume their rightful place on the shelves of The Cultivated as part of our curation and become available to purchase for your own hand-picked cosmetic wardrobe.

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oUR values

As your trusted destination for the best clean and non-toxic beauty products in Australia, we don’t take the responsibility we have to you lightly.

We live and breathe these values every day to ensure that we consistently hold ourselves accountable to the highest standard.

Beauty // Innovation // Focus // Balance // Ambition

The Toxic 12

Clean beauty begins with the ingredients you *won’t find* in any of our products because they’re linked to either health or environmental harm. 

The Toxic 12 list covers the ingredients which form the foundation of our Cultivated Clean Standard. We’re proud that all of our brand partners share the same values and agree to not formulate these as intentional ingredients—and to control for their potential contamination, as well.

Why We Avoid the Toxic 12:

Up to 60% of what we put on our skin gets absorbed. That means that the products we put onto our bodies affects our health and overall well being, either negatively or positively. Because the FDA does not regulate skincare, almost any ingredient can be incorporated in formula, some of them being super dangerous to your health.

A lot of ingredients found in traditional skincare products (face washes, lotions, sunscreen, etc) have now been linked to health issues such as allergies, eczema, cancer, hormonal disruption, and reproductive problems. Your skincare can make you sick!

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You want to feed your skin nutrients, not poison it. Below are “The Toxic 12” ingredients to avoid in skincare products. We explain why they are dangerous and where they can be found.